Known for its high-performance sports cars, Porsche AG definitely brings the horses in its speedy Boxster roadsters and 911s.
But that’s not why the German automaker put a black stallion in the center of its logo.
So what does the Porsche logo mean? Keep reading to find out.
Founded in 1931, in Stuttgart, Germany, Porsche originally went by the name Dr. Ing. h. c. F. Porsche GmbH (doesn’t exactly a great ring to it, but I digress). Originally a consulting firm for automobile designers, one of the first projects Porsche was involved in was building the Volkswagen Beetle for the German government.
Now, if you’re a history buff, you probably notice this timeline is during the early years of World War II. Well, I wish I could tell you Porsche didn’t help design tanks for Nazi Germany, but that isn’t the case. It actually helped design the chassis for what would become the Elefant tank destroyer.
After the war, in 1945, founder Ferdinand Porsche was arrested for war crimes. He spent 20 months in prison, but was never tried.
His son Ferry led the company while his father was imprisoned, but despite the fallout of the war in Germany, Porsche never closed shop. In the late ’40s and ’50s, the company began building cars under its own namesake, including the 356, widely considered to be the first Porsche.
With its own vehicles on the road, it was time for the company to come up with a logo. It chose a design based on two coat of arms, the coat of arms of Stuttgart, where the cars were built, which features a black horse on a solid background, and the coat of arms of the Free People’s State of Württemberg, of which Stuttgart was the capital. The Württemberg coat has deer antlers and black and red stripes on an escutcheon (the shield).
The logo also features the names “Porsche” and “Stuttgart” in stylized text. Together, it forms one of the nicest looking badges out there, especially with a gold background.
Today, Porsche sells about 50,000 cars in the U.S. annually and 200,000 worldwide. It also has a reputation for building cars that last. In fact, Porsche is consistently named one of the most dependable nameplates in the yearly J.D. Power U.S. Vehicle Dependability Study. And better yet, their cars sure look fun to drive.
To learn about more car logos, visit AAA.com/LogoLegends.